One of the most popular means of advertising is using signs becauseit is inexpensive and signs usually last longer than other forms of advertising. Using signs is also a great way to brand your business; however, for your signs to be effective, they must be designed carefully. Here are a few things to consider when designing signs Fort Lauderdale:

Use the right font: The font size should be large enough for people to read from a distance, but not so large that it takes up too much space. Ideally, you should aim for 10 inches for every 100 ft of visibility. The font style can vary in design, but sans serif is known to keep the lines simple and clean.

Keep it simple: The last thing you want is an overcrowded sign. People on the move are least likely to stop and read a long message. Therefore, keep your message very simple and to the point. As a rule, try not to have more than 15 words. Also, keep the 3 by 5 rule in mind— three lines with five words each or five lines with three words each. This general rule applies unless the words are very long. In that case, reduce the word count.

Contrast correctly: This is one of the most important aspects of designing signs. No matter how big the font is, it will not be visible from a distance if the contrast is not done correctly. Some of the most effective combinations are black and white, black and yellow,blue and white, blue and yellow, green and white, red and white, red and yellow. Try to make sure the colors reflect your brand as well.