The infographic, “Common Mistakes When Designing a Banner in Fort Lauderdale,” describes the mistakes most advertisers make that affect their overall campaign goals.

Avoid writing too much information in your banners as this may confuse readers. You must focus on catching your reader’s attention with short messages that are noticeable and stand out from other advertisements.

Choosing the right font is also one of the most important things in designing banners. Condensed fonts can be hard to read. Similarly, narrow fonts can be hard to pair with other fonts if not done carefully. A super-thin font next to a wide one can be difficult to read, and you want to make it as easy as possible for readers.

Consider the location of your banner. For more information, refer to the infographic below.