Display Advertising has been used for ages, but in recent years, its use has become more prevalent by big brands that earlier relied on other traditional methods of advertising. Display advertising has changed marketing strategies by providing greater benefits than other advertising channels.

Here are the few reasons why Display Advertising is used by big brands:

• Display Advertising reaches a target market in a more efficient and less time-consuming manner in comparison to other modes. It can create a brand and educate people by being less intrusive and bothersome than traditional methods.

• Every stage of marketing can be fueled by using display advertising whereas other modes such as email marketing can only focus on a single aspect of the spectrum. From promotion to evaluation, all the criteria can be handled by displays easily.

• Images are more important than words these days. Search engines also tend to show images in their results as these are sought after by users over written content.

• The innovations in displays such as pop-up advertising, vehicle wrapping and banners helps break the monotony of the advertising world.