When it comes to creating brand awareness or announcing new products, print banners can prove to be very useful. They are highly effective when it comes to attracting the attention of customers. A well-designed banner can easily convey all types of information, and can build a positive image of the company in the minds of the customers.

However, for many companies, banner advertisements fail to yield any fruitful results. Here are some of the common mistakes companies make while designing promotional banners:

Wrong Size

Putting a small banner away from the main street is unlikely to attract much attention. The banner should be of the right size and shape. Only then it will be able to catch and hold the attention of the users.

Poor Use of Fonts

Using fonts that are too small or too big is another common banner design mistake. The fonts should be of the right size so that they can be easily read and don’t occupy too much space. Also, the right colors should be used. While colored fonts look attractive, mismatching font colors may prove to be counterproductive.

Too Much Content

The banner content should be crisp and to-the-point. Including unnecessary information and making your message too long is unlikely to yield good results. An unclear and misleading message can also make a banner look bad.

Wrong positioning

Putting a banner in a location where it is not clearly visible is another common mistake. It should be ensured that there are no obstructions like tress and electric poles.

Using poor quality materials

Using poor printing material and bad-quality graphics is one of the biggest mistakes made by marketers. These banners not only look unattractive, but are also unlikely to withstand harsh weather conditions.

Spelling and Grammatical Errors

Banners with spelling and grammatical mistakes can negatively impact your company’s image. In fact, such banners may do more harm than good. They can make your company look unprofessional and careless.

The services offered by professional sign design companies can prove to be very useful when it comes to avoiding the above mistakes. For banners in Plantation and other parts of Florida, you can easily contact a reliable sign design company.