Color psychology is a field of study that examines humans’ relationships with color. Color prompts psychological associations which are often tied to a person’s culture and collected experiences. However, there are some universal factors.

You can employ color theory in promotional materials like signs to elicit positive responses from your customers. Warm colors can be used to make viewers feel warm or energized, but can be agitating when overdone. Cool colors promote calmness and serenity, but can also be read as sad or indifferent. To learn more about applying color theory, watch this video.

The designers at Sign A Rama Davie can help you incorporate color theory into your signage for effective advertising. Let our team make the perfect signs, vehicle graphics, and banners for advertising in Davie and Broward County. Call us today at (954) 476-4923 for more information.