Your business logo adorns stationery, business cards, and signs, and serves as your quick, visual signature on all of your advertising. A great logo can translate into increased business and fast recognition. These guidelines can help you create a strong, recognizable logo:

Keep It Simple and Original
A logo needs to be instantly recognizable, easily reproducible, and helpful. Small businesses often get the best return from a logo that speaks to the business’s function. The logo should also communicate the feel of your business, letting customers know whether your vibe is comforting, edgy, conservative, or fun. Design your logo to be distinctive; a clip-art-based logo may be easy to form, but it will also appear generic and could share important elements with other logos.

Make It Printable
As you design your logo, keep in mind that you will need to print it on business cards, banners, and everything in between. Make sure the image is scalable; a photograph with low resolution will be a poor choice for large printing. Keep color selection in mind. Printing a five-color logo can be much more expensive than using just two or three colors. Your logo should also look great in greyscale for black and white printing situations.

Get an Expert Opinion
A professional graphic designer can create a logo that is clean, flexible, and optimized for printing and resizing. Logo design companies use their experience to meet the logo standards for your industry while still making a unique design. Even if you want to design your logo yourself, hire a professional designer for a consultation and to get feedback on your design.

Once you have a great logo, get some publicity! Sign A Rama Davie can help you broadcast your logo and business on signs, banners, flags, and vehicle graphics. Call us today at (954) 476-4923 to learn about the services we offer Davie and Broward County.