Business signage is important for any company that operates out of a physical location. These signs need to be prominent so they draw attention from passersby. They should also be intricately designed and industry appropriate so they can leave the right impression on consumers. If you are looking to maximize your company’s exposure to your intended market, consider the following during the sign design, printing, and installation process.

Sign Size
In order for a sign to garner attention from a high percentage of the people who pass by, it must be big. Keep this in mind when designing your sign—regardless of whether it is a frame sign, an embroidered awning, a sandwich board sign, or a sidewalk sign.

Color Selection
If one of your marketing goals is to exude a sense of professionalism, color coordination is key. However, you must remember that you want your sign to stand out—not blend in. Do not be afraid to use bold colors that you haven’t seen on many other signs in your area. This could make your sign more memorable to those who pass by. Sign companies these days have hundreds of colors to choose from.

Message and Layout
A storefront sign should be simple. Aside from your company’s name and logo, you should not have too much else going on. Including your business’s address and phone number in a small font on the bottom of your sign may be appreciated by potential customers who are drawn to your sign’s design.

Sign Placement
What is your target demographic? Are you looking to catch the attention of drivers, pedestrians, bus passengers, or all of the above? Consider the answers to these questions when choosing the height and location of your sign.

At Sign A Rama Davie, our sign design and graphic specialists have the tools and experience to create a sign that will capture the attention of your intended audience. In addition to providing you with personalized service, our experts can draw from the wealth of resources that come with being part of the world’s largest sign company. To find out more about our sign design and installation services, which are available to everyone in Broward County, call (954) 476-4923.